poisonparadise:

The GIF (Graphics Interchange Format), pronounced “JIF”, was designed by CompuServe and the official specification released in June of 1987.

The pronunciation of “GIF” is specified in the GIF specification to be “jif”, as in “jiffy”, rather then “gif”, which most people seem to prefer. This does seem strange because the “G” is from the word “Graphics” and not “Jraphics”.

some pronounce it with a soft G like giraffe, some with a hard G like gift, and no one really knows what they’re talking about. (For the record, the soft G is correct; it is how the author of the format pronounces it.)

the creator of GIF (Steve Wilhite)always pronounced it “jiff” and would correct those who pronounced it with a hard G. “Choosy developers choose GIF” (spinning off of a historically popular peanut butter commercial).

I was right! That’s always how I pronounced it, but then I felt like an idiot after realizing that people pronounced it with the hard G. I feel so accomplished in life now. Well, tumblr life at least.

(via poisonparadise)



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  16. itsaruse said: It’s also pronounced jiff because the G is in front of an I. Same as in spanish. Not that a silly thing such as grammar is going to make me change from the hard G
  17. lovetheinfatuation reblogged this from poisonparadise
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  19. imfallingunder reblogged this from poisonparadise and added:
    Both pronunciations are given...Oxford English Dictionary
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  24. twelvevacancies reblogged this from poisonparadise and added:
    Urgh I remember back...high school my media teacher always used
  25. yourcigarettesandcologne reblogged this from poisonparadise and added:
    SEE I TOLD EVERYONE IT WAS PRONOUNCED “JIFF” AND NOBODY WOULD LISTEN TO ME WHAT NOW BITCHES
  26. youvegottahideyourloveaway reblogged this from poisonparadise
  27. simplehombre reblogged this from poisonparadise and added:
    right! That’s always...it, but then I felt like an idiot after realizing that people
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